7-Nights Essential Seoul, K-Pop Edition - Private Guided Experiences from $3,644

Day 1: Arrive in Seoul

Upon your arrival at Incheon International Airport, you will be welcomed by a local English speaking guide then transferred into Seoul.

Seoul, the capital of South Korea, is a harmonious blend of ancient tradition and cutting-edge innovation. As a sprawling metropolis, it boasts historic palaces, bustling markets, futuristic architecture and a vibrant arts scene, making it a cultural, technological and historical hub in East Asia.

The rest of the day is free to relax or explore on your own.

Hotel: Mercure Ambassador Seoul Hongdae (4 Star Rating)

Mercure Ambassador Seoul Hongdae is located in Hongdae, which is well known for urban arts, indie music, clubs and entertainments in Seoul. It's a short walking distance from Hongik University station, local markets, parks, art galleries as well as the shopping and entertainment districts. The hotel features 270 contemporary rooms that have flexible furniture, premium bedding, free WiFi, IoT control system and Chromecast. Facilities include a modern restaurant & bar, gym, coin laundry and 2 meeting rooms.

Get ready to live like a local as you travel around Seoul using the city's sophisticated public transportation system. Travel to Gwanghwamun plaza where you'll find the statue of King Sejong and Admiral Yi Sun-Sin. Continue to Gwanghwamun gate, the main gate of Gyeongbokgung Palace (famous shooting site for BTS and EXO music videos), through which the kings come. You'll have a chance to witness the guard changing ceremony there. This tradition has been performed for centuries in Korea and is a symbol of the nation's rich culture and history.

At the palace, rent the traditional Korean dress called Hanbok and experience a taste of Korean culture and capture memorable photos from your palace visits.

Continue your morning tour with a visit to the National Museum of Contemporary Korean History for insights into how Korea propelled itself from being an agricultural society to the modern economic powerhouse that it is today.

Later you will visit the Bukchon Hanok Village, an enclave housing more than 900 restored hanoks. As you explore this historic district, it's essential to show due respect to the local residents. Immerse yourself in the unique ambiance of this neighborhood, where traditional houses evoke a sense of timeless charm.

End your day at Gwangjang traditional market, one of the oldest and largest traditional markets in Korea. The most popular section of the market is the food street that caters to a wide range of menus like Gimbap, Mung Bean Pancake, Tteok-bokki and Eomuk. It's time for a taste of traditional Korean cuisine.

Hotel: Mercure Ambassador Seoul Hongdae (4 Star Rating)

Mercure Ambassador Seoul Hongdae is located in Hongdae, which is well known for urban arts, indie music, clubs and entertainments in Seoul. It's a short walking distance from Hongik University station, local markets, parks, art galleries as well as the shopping and entertainment districts. The hotel features 270 contemporary rooms that have flexible furniture, premium bedding, free WiFi, IoT control system and Chromecast. Facilities include a modern restaurant & bar, gym, coin laundry and 2 meeting rooms.

Meal(s): Breakfast, Lunch

Today, explore the landmarks and hotspots tied to Korea’s biggest K-pop stars.

Meet the guide at the hotel and begin the day with a guided walking tour along the picturesque Cheonggyecheon Stream, a tranquil urban oasis that flows through the heart of Seoul.

Next, visit HiKR Ground, a vibrant and interactive space for global K-pop and K-drama fans. This multi-level attraction offers immersive experiences blending physical exhibits with cutting-edge digital technology. Watch K-pop music videos, try out a dance challenge, or create your own K-pop-inspired content in a dynamic studio setting.

Continue to Myeongdong, one of Seoul’s most popular shopping areas, where K-pop fans can browse dedicated stores selling official albums, posters, photocards, and limited-edition goods featuring idols from all major agencies. A paradise for collectors and fans alike.

Then head to the youthful and energetic Hongdae district, known for its lively street performances, independent shops, and underground art scene.

Stop by the iconic YG Entertainment building, the agency behind global stars such as BLACKPINK, BIGBANG, 2NE1, and Psy. While in the area, visit the SameE Café, where you’ll find exclusive artist merchandise and the popular Old Ferry Donuts.

Wrap up your K-pop journey at the Han River, a beloved local hangout spot often featured in Korean dramas and variety shows. Enjoy a relaxing walk along the riverside before settling down to savour some classic Korean fried chicken and soft drinks, an iconic way to experience local youth culture.

Hotel: Mercure Ambassador Seoul Hongdae (4 Star Rating)

Mercure Ambassador Seoul Hongdae is located in Hongdae, which is well known for urban arts, indie music, clubs and entertainments in Seoul. It's a short walking distance from Hongik University station, local markets, parks, art galleries as well as the shopping and entertainment districts. The hotel features 270 contemporary rooms that have flexible furniture, premium bedding, free WiFi, IoT control system and Chromecast. Facilities include a modern restaurant & bar, gym, coin laundry and 2 meeting rooms.

Meal(s): Breakfast

Begin the day with a visit to Namsan Tower, one of the most iconic landmarks in Seoul and a beloved filming location for numerous Korean dramas. Take the cable car and enjoy panoramic views of the city and soak in the romantic atmosphere.

Next, take a nostalgic walk to the old Big Hit Entertainment building, a cornerstone of BTS's early days, followed by a visit to Yoo Jung Sik Dang, the restaurant cherished by the BTS members during their pre-debut era.

Enjoy a moment of relaxation and reflection at Cafe Hyuga, the previous dorm of BTS members, recently renovated into a cafe and bakery, where fans and coffee lovers alike can come to appreciate its drink and food offerings.

Next, head to the Gangnam area and take a stroll along K-star Road, a high end shopping area filled with cafes and luxury brands along the road. Take a photo with adorable bear-shaped sculptures, each adorned with the logos and mascots of popular K-Pop groups, scattered along the avenue.

Make a short stop at Bongeunsa Temple, a peaceful haven amidst the city’s hustle. Marvel at the temple’s tranquil ambiance and historical significance. You might even recognize it from the K-drama Faith: The Great Doctor.

The final stop of the day is Coex Mall. Stop at Coex’s east gate to visit the Gangnam Style statue, showcasing Psy’s iconic dance pose. Inside the mall lies one of the most captivating libraries in Seoul, Starfield Library, a popular shooting location of many K-dramas.

Continue to KTown4U, the ultimate source of K-pop goods. Snag the newest albums and epic merchandise to take home as a memory of Seoul’s vibrant K-Culture scene.

Hotel: Mercure Ambassador Seoul Hongdae (4 Star Rating)

Mercure Ambassador Seoul Hongdae is located in Hongdae, which is well known for urban arts, indie music, clubs and entertainments in Seoul. It's a short walking distance from Hongik University station, local markets, parks, art galleries as well as the shopping and entertainment districts. The hotel features 270 contemporary rooms that have flexible furniture, premium bedding, free WiFi, IoT control system and Chromecast. Facilities include a modern restaurant & bar, gym, coin laundry and 2 meeting rooms.

Meal(s): Breakfast

Begin the day with a visit to KBS On, Korea’s premier broadcasting exhibition hall. Dive into the world of Korean television and entertainment with engaging exhibits that let you explore news, dramas, documentaries, and K-pop productions. Try your hand at presenting the news or acting in a drama set using immersive studio experiences.

Then head to the charming Insadong district for a hands-on seal-making experience (shared group experience). Guided by a local artisan, spend an hour crafting a unique souvenir, your own personal seal (dojang). Discover the heritage of this traditional art form while creating a personalized keepsake.

After the workshop, stop by a traditional teahouse nestled in one of Insadong’s quiet alleyways. Sip herbal infusions or classic teas in an authentic setting, enjoying a peaceful break steeped in Korean tradition.

Continue with a visit to Jogyesa Temple, the center of Korean Zen Buddhism. The temple is especially atmospheric with its ancient trees, vibrant lanterns, and peaceful courtyard, offering a spiritual moment amid the city bustle.

In the late afternoon, transfer to Naksan Park, a scenic urban oasis perched on a hill. From here, begin a leisurely walk along the Hanyangdoseong Wall, also known as the Seoul City Wall. Originally built in the 14th century to protect the capital, this historical fortification stretches over 18 km. The section from Naksan offers panoramic views over the old and new quarters of Seoul, beautifully illuminated as the sun begins to set. This is also one of the iconic film locations from Kpop Demon Hunters!

Hotel: Mercure Ambassador Seoul Hongdae (4 Star Rating)

Mercure Ambassador Seoul Hongdae is located in Hongdae, which is well known for urban arts, indie music, clubs and entertainments in Seoul. It's a short walking distance from Hongik University station, local markets, parks, art galleries as well as the shopping and entertainment districts. The hotel features 270 contemporary rooms that have flexible furniture, premium bedding, free WiFi, IoT control system and Chromecast. Facilities include a modern restaurant & bar, gym, coin laundry and 2 meeting rooms.

Meal(s): Breakfast

This morning, drive to Nami Island, a river island renowned for its natural beauty, captivating scenery as well as a shooting location of a very popular K-drama, Winter Sonata. An interesting thing about the island is that it has its own national flag, anthem, currency, passport, phone cards, stamps, orthography, and even a certification of citizenship. Nami Island offers a variety of activities and attractions to cater to diverse interests like a leisurely boat ride around the peninsula, or a leisurely stroll along the romantic tree-lined avenues.

Afterwards, return to Seoul and make a stop at a traditional Korean bathhouse or Jjimjilbang. These bathhouses offer a unique experience that combines relaxation, culture, and health benefits. Jjimjilbangs typically feature hot and cold baths, saunas, and various types of massage services. Your guide will share the essential bathhouse etiquette before your visit.

Hotel: Mercure Ambassador Seoul Hongdae (4 Star Rating)

Mercure Ambassador Seoul Hongdae is located in Hongdae, which is well known for urban arts, indie music, clubs and entertainments in Seoul. It's a short walking distance from Hongik University station, local markets, parks, art galleries as well as the shopping and entertainment districts. The hotel features 270 contemporary rooms that have flexible furniture, premium bedding, free WiFi, IoT control system and Chromecast. Facilities include a modern restaurant & bar, gym, coin laundry and 2 meeting rooms.

Meal(s): Breakfast

Full day to explore Seoul at your own pace. Option to include a K-Pop Dance Class and Noraebang Karaoke experience - please ask one of our destination specialists for more details.

Hotel: Mercure Ambassador Seoul Hongdae (4 Star Rating)

Mercure Ambassador Seoul Hongdae is located in Hongdae, which is well known for urban arts, indie music, clubs and entertainments in Seoul. It's a short walking distance from Hongik University station, local markets, parks, art galleries as well as the shopping and entertainment districts. The hotel features 270 contemporary rooms that have flexible furniture, premium bedding, free WiFi, IoT control system and Chromecast. Facilities include a modern restaurant & bar, gym, coin laundry and 2 meeting rooms.

Meal(s): Breakfast

Day at leisure until your transfer to Incheon airport for your departure.